The Adobe Real-Time Customer Data Platform (CDP) Expert is a designation that recognizes individuals who have demonstrated advanced knowledge and expertise in using Adobe's Real-Time CDP. The Adobe Real-Time CDP is a comprehensive platform that enables organizations to collect, unify, and activate customer data in real-time, allowing for personalized and targeted marketing experiences. As an Adobe Real-Time CDP Expert, you are expected to possess in-depth understanding and proficiency in various aspects of the platform.
To become a certified Adobe Real-Time Customer Data Platform Expert, you need to pass the following two exams.
Requirement 1: AD0-E600 Adobe Experience Platform Technical Foundations
AD0-E600 Adobe Experience Platform Technical Foundations exam focuses on assessing the knowledge and skills related to the foundational features and tasks of the Adobe Experience Platform.
Level: Expert (1-3 years of experience)
Passing Score: 35/50
Time: 105 minutes
Delivery: Online proctored (requires camera access) or test center proctored
Language: English
Cost: $225 (global)/$150 (India)
Exam Objectives: The Adobe AD0-E600 exam focuses on data modeling, data ingestion, unifying profiles, and activation within Adobe Experience Platform. It covers topics such as analyzing source data, creating/editing XDM Schemas, connecting data sources, transforming data, validating profiles and event data, building segments, and setting up destinations.
Requirement 2: AD7-E601 Adobe Real-Time CDP Technical Practitioner
Adobe Real-Time CDP Technical Practitioner AD7-E601 exam is designed to assess the skills and knowledge of individuals working with the Adobe Real-Time Customer Data Platform (CDP) in a technical capacity.
Level: Expert (1-3 years' experience)
Passing Score: 25/34
Time: 51 mins
Delivery: Online proctored (requires camera access) or test center proctored
Language: English
Cost: $225 (global) $150 (India)
Exam Objectives: This exam focuses on the creation, management, and understanding of customer profiles, segmentation, and destinations in Adobe Real-Time CDP. It covers topics such as validating profiles and segments, implementing an end-to-end flow of RTCDP, monitoring segment exports, applying data governance policies, creating segments based on business requirements, and configuring destinations for exporting segments.
Passing Adobe AD0-E600 and AD7-E601 exams can help you earn Adobe Real-Time Customer Data Platform Expert certification. To prepare for these exams, you can take the following steps:
1.Familiarize yourself with Adobe Experience Platform and its user interface.
2.Gain knowledge and experience in creating segments, configuring destinations, and connecting segments to destinations.
3.Understand the setup of Data Usage Labeling and Enforcement (DULE) during data ingestion and the opt-in requirements by channel.
4.Learn best practices for designing and capturing data, understanding data needs in different channels, and determining required profile attributes.
5.Be aware of segment sending frequency, segment membership updates, and performance considerations.
6.Review the exam objectives and scope provided for each exam to understand the topics that will be covered.
7.Consider taking readiness questionnaires or online readiness assessments to evaluate your current experience and identify any gaps.
Upon passing both AD0-E600 and AD7-E601 exams, you will be certified in Adobe Experience Platform. The certification is valid for two years from the date of passing.