AD0-E606 Adobe Journey Optimizer Developer Expert Exam - Replacement Test of AD0-E603
March 31,2025 04:31 AM
The AD0-E606 Adobe Journey Optimizer Developer Expert exam is designed for professionals who have 1–3 years of hands-on experience with Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), and other CDP or marketing automation tools. This expert-level certification validates the candidate's ability to develop, implement, and optimize customer journeys using Adobe tools. AD0-E606 exam is the new replacement test of AD0-E603, which has been retired on December 31, 2024.
Prerequisites
Candidates are expected to have:
At least 1 year of experience with CDP and marketing automation systems
Ability to implement AJO from scratch
Familiarity with Adobe Experience Platform and Real-Time Customer Data Profile (RTCDP)
Skills in journey troubleshooting, content authoring, data modeling, offer decisioning, and best practices
Key AD0-E606 Exam Objectives Covered
The AD0-E606 exam tests your proficiency in five major areas:
Administration and Configuration (20%)
Setup and manage instances, permissions, sandboxes, and environments
Understand guardrails, configurations, and integration best practices
Journey Orchestration (22%)
Design and troubleshoot customer journeys
Work with conditions, triggers, segment evaluation, and real-time events
Offer Decisioning (16%)
Configure decisioning strategies
Create, manage, and evaluate offer eligibility and constraints
Content Authoring (22%)
Create and customize templates and assets
Use personalization and dynamic content
Data Modeling (18%)
Work with schemas and XDM
Understand how data is structured and mapped across journeys
Transition from AD0-E603 to AD0-E606
The AD0-E603 exam officially retired on December 31, 2024, and has been replaced by the AD0-E606 exam. While both exams target the same professional level, AD0-E606 introduces updated objectives and a refined focus on Adobe Journey Optimizer powered by the latest Adobe Experience Platform capabilities.
Comparison of Key Features
| Exam Codes | AD0-E603 | AD0-E606 |
| Status | Retired on Dec 31, 2024 | Active |
| Time Limit | 110 minutes | 100 minutes |
| Number of Questions | 51 | 50 |
| Passing Score | 31/51 | 33/50 |
| Delivery | Online or test center proctored | Online proctored only |
| Section | Emphasis Heavy on AEP Foundation (33%) | Balanced focus on AJO features |
| New Focus Areas | / | Data Modeling, Advanced Templates |
Preparation Tips
To pass the AD0-E606 exam, candidates should:
Gain practical experience with Adobe Journey Optimizer, especially in creating and troubleshooting complex journeys.
Understand data modeling within the Adobe Experience Platform using XDM schemas.
Complete official Adobe training on AJO and related tools like RTCDP and Offer Decisioning.
Practice content authoring, including custom templates and dynamic personalization.
Review guardrails and limitations to better troubleshoot journey errors and performance issues.
The AD0-E606 exam reflects Adobe’s commitment to staying ahead in customer journey orchestration and personalization. By replacing AD0-E603, the new exam ensures that certified professionals are well-versed in the latest Adobe Journey Optimizer capabilities. If you are aiming to become an Adobe Journey Optimizer Developer Expert, preparing for the AD0-E606 certification is a smart step toward career advancement in the marketing automation and customer experience domain.
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