A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?
A. Create a People Performance Report and add Opportunity Metrics to measure success
B. Create a Program Performance Report to calculate success and new people acquired by the program
C. Create a Success Path Analyzer report and compare data from different timeframes
D. Create an operational Smart List for each stage of the funnel and export to a dashboard
